W.Chan Kim. Stratehia blakytnoho okeanu. (Blue Ocean Strategy)

"Blue Ocean Strategy" is one of the best known books on strategic planning, ideas contained in it have proven effective not only in business. This new and supplemented edition is extended with experience of practical application of the strategy, recommendations on transforming achievements into sustainable updating process, and analysis of the most common pitfalls. Business without competition is reality! But in order to create a truly successful business, one needs to offer something special. One needs to reach the wide expanse of the Blue Ocean – the free of competition market of innovative offers."
Translated from English by Ihor Andruschenko
In Ukrainian.
Type of the edition: hard cover
Format: 144x212 mm
Number of pages: 384
Publisher: Bookclub, Kharkiv

Contents:

- Rjatuyte! Miy okean chervonije

- Peredmova do oryhinal‘noho vydannja

- Podjaky

1. STRATEHIJa BLAKYTNOHO OKEANU

Rozdil 1. Stvorennja blakytnykh okeaniv

Rozdil 2 Analitychni znarjaddja i modeli

2. UTVORENNJa STRATEHIJi BLAKYTNOHO OKEANU

Rozdil 3. Rekonstruktsija rynkovykh mezh

Rozidl 4. Fokus na zahal‘niy kartyni, a ne na tsyfrakh

Rozdil 5. Vykhid za mezhi najavnoho popytu

Rozdil 6. Pravyl‘no dotrymuytesja stratehichnoji poslidovnosti

3. UTILENNJa STRATEHIJi BLAKYTNOHO OKEANU

Rozdil 7. Podolannja holovnykh orhanizatsiynykh pereshkod

Rozdil 8. Jak vbuduvaty protses utilennja v stratehiju

Rozdil 9. Vyrivnjuvannja propozytsiy tsinnosti, prybutku y ljuds‘koho chynnyka

Rozdil 10. Onovlennja blakytnykh okeaniv

Rozdil 11. Unykayte pastok chervonoho okeanu

DODATKY

- A. Narys pro istorychni modeli stvorennja blakytnoho okeanu

- B. Novatsija tsinnosti

- V. Rynkova dynamika novatsiji tsinnosti

- Prymitky

- Bibliohrafija

- Pro avtoriv