Georgiy Pocheptsov. Vid pokemoniv do hibrydnykh viyn: novi komunikatyvni tekhnolohii XXI st. (From Pokemon to Hybrid Wars: new communication technologies in the 21st century)

"The new book by Georgiy Pocheptsov is focused on hybrid information wars. Our world is changing faster than us. It is transformed by new technologies – above all, information and communication ones as the Internet. While the old technologies built the vertical of power or religion, where the voice from below could not be heard on the top, modern technologies make it possible for everyone to be heard. This constitutes a rather serious test for the authorities, because they are accustomed to that only they are heard. But we also want to be heard.
The publication is intended for a wide range of readers."
Translated from Russian by Tamara Humenyuk
In Ukrainian.
Type of the edition: soft cover
Format: 145x215 mm
Number of pages: 260
Publisher: KM-Academy, Kyiv

Contents:

- Vstup

Rozdil 1. JaK KOMUNIKATsIJi POBUDUVALY NASh SVIT

1. Jak stvorjujut‘sja iljuziji: ekonomika

2. Jak stvorjujut‘sja iljuziji: vozhdi, polityka i demokratija

3. Jak stvorjujut‘sja iljuziji: Internet

4. Jak stvorjujut‘sja iljuziji: totalitarne shchastja

Rozdil 2. INFORMATsIYNI VIYNY JaK ZAVZhDY NOVYY INSTRUMENTARIY

1. P’jatnadtsjat‘ tekhnolohiy suchasnoji propahandysts‘koji y informatsiynoji viyny

2. P’jat‘ novykh naprjamiv transformatsiji instrumentariju informatsiynoji viyny: realizovani pidkhody

3. P’jat‘ novykh naprjamiv transformatsiji instrumentariju informatsiynoji viyny: maybutni pidkhody

Rozdil 3. HIBRYDNO-INFORMATsIYNA VIYNA

1. Hibrydno-informatsiyna viyna: osnovni kharakterystyky

2. Hibrydno-informatsiyna viyna i rol‘ propahandy ta kontrpropahandy

3. Hibrydno-informatsiyna viyna porodzhuje hibrydnu diysnist‘

Rozdil 4. HUMANITARNYY INSTRUMENTARIY BOROT‘BY Z TERORYZMOM

1. Jak vivtsja peretvorjujet‘sja na vovka: rekrutuvannja terorystiv

2. Metody komunikatyvnoho vplyvu na terorysta

3. Protestnist‘ politychna i nepolitychna: poshuk metodiv analizu

4. Novi informatsiyno-komunikatyvni pidkhody: vid m’jakykh metodiv dopytu do rozpiznavannja brekhni

Rozdil 5. POKEMONOLOHIJa  1

1. Jak Pokemon Gou ta inshi tekhnolohiji vplyvajut‘ na s‘ohodnishniy svit

2. Vid pasyvnoji revoljutsiji Hramshi do kol‘orovoji revoljutsiji: stratehichnyy i taktychnyy informatsiynyy instrumentariy

3. Jak derzhavy kerujut‘ ljubov’ju i nenavystju svojikh hromadjan

Rozdil 6. POKEMONOLOHIJa  2

1. Jak media perekhodjat‘ z informatsiynoho prostoru u virtual‘nyy

2. Pokemony nablyzhajut‘ novu virtual‘nu tsyvilizatsiju

3. Vid virtual‘nykh ubyvstv u videoihrakh i virtual‘noji vlady v politytsi do virtual‘noho zhyttja hromadjan

Rozdil 7. POKEMONOLOHIJa  3

1. Pokemon jak syntez virtual‘nosti y real‘nosti

2. Pokemon i tsyvilizatsiyni konflikty

3. Pokemon, pokolinnja "Ja" i Pentahon

Rozdil 8. VIRTUAL‘NIST‘ U KONTEKSTI BEZPEKY

1. Komunikatyvna bezpeka na protyvahu informatsiyniy bezpetsi

2. Perekoduvannja virtual‘noho u virtual‘ne: fentezi i fantastyka

3. Perekoduvannja virtual‘noho u virtual‘ne: polityka

Rozdil 9. INTERVENTsIJi V ChUZhYY INFORMATsIYNYY PROSTIR

1. Tsili i mozhlyvosti informatsiynoji viyny v chuzhomu informatsiynomu prostori

2. Vkhid u chuzhyy informatsiynyy prostir

3. Transformatsija identychnosti jak tsil‘ informatsiynoji viyny

4. Interventsiji v chuzhyy informatsiynyy prostir: jakym mozhe buty maybutniy propahandysts‘kyy instrumentariy

- VYSNOVKY