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"Even after 40 years, the book intrigues and does not lose its relevance. "We are self-propelled robots programmed to blindly preserve the selfish molecules known as genes," the author says. Richard Dawkins insists that the gene, and not the personality, is the natural selection unit. The author explains altruism as an unconscious attempt to preserve the species, namely, as selfishness of genes: they resort to the most advantageous strategy to leave a part of themselves in the eternity. Moreover, Dawkins is the one who first introduced the concept of the "meme", which is an analogue of the gene in a living organism, but not at the level of biology, but at the level of culture..." Translated from English by Yaroslav Lebedenko In Ukrainian. Type of the edition: hard cover Format: 145x213 mm Number of pages: 544 Publisher: Bookclub, Kharkiv Contents: - Vstup do 30-ho juvileynoho vydannja - Peredmova do druhoho vydannja - Peredmova do pershoho vydannja - Proloh do pershoho vydannja 1. Navishcho zhyvut‘ ljudy? 2. Replikatory 3. Bezsmertni spirali 4. Henna mashyna 5. Ahresija. Stabil‘nist‘ i ehojistychna mashyna 6. Braterstvo heniv 7. Planuvannja rodyny 8. Borot‘ba pokolin‘ 9. Borot‘ba statey 10. Pochukhay meni spynu, i ja na tvojiy projidus‘ 11. Memy. Novi replikatory 12. Chemni khloptsi finishujut‘ pershymy 13. Dovha ruka hena - Epiloh do 40-ho juvileynoho vydannja - Prymitky - Bibliohrafija - Alfavitnyy pokazhchyk - Uryvky z ohljadiv
Publisher: BookClub Catalogue number: ISBN 9786171225237 Year: 2017
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