"Right in front of your eyes, a new mass culture is emerging – the new style of a MASS SHOW. When we do something together, we get absorbed in a state that cannot be compared with anything else. This is – HEY-PHORI-YEAH: and this is the title of my new album."
"HEY-phori-YEAH" is an album of charged songs. These are 9 tracks, each of them having its own "sound of joy", "sound of drive". The album, on which the singer worked for almost 4 years, was recorded in Ukraine, Sweden and the USA. Recording of the album involved contributions from Rusty Allen, Victor Little, George Benson, Brian Coller et al. – legendary musicians and producers. Despite this intercontinental nature, the album is based on Slavic rhythms. In old Slavic circle dances, plyaskas, hlopushkas and even liturgies, Ruslana discovered elements new for pop music. The album combines the famous "Gypsy Gril", "Yablochko", "Sirtaki", samples from Glinka, Tchaikovsky, Mussorgsky, Rachmaninov. Take a note: from the Russian classics, the singer took what they, in due time, borrowed from the Ukrainian folk culture.
Brief flashes of a few seconds of synchronous action – CHARGES – this is the key "know-how" and peculiarity of the new MASS style and Ruslana's show, which is intended to bring together as many people as possible." (information from the official press release)